Merchant's Craft
Branding
Merchant’s Craft is a new brand of beverage products that is exclusively available at locally-owned, independent grocery stores throughout the Northwest. When URM first contacted us, they wanted to create a line of grocery products to put into over 200 retail stores that would eventually replace the iconic grocery brand, Western Family. We needed to create a logo, packaging, and specific marketing plan that was timeless, local and distinctive. With unique flavors created specifically for our PNW customers, Merchant’s Craft will elevate the concept of store-brand products to a level that meets or exceeds the national brands.
Client: URM, United Retail Merchant's
My Role: Video Production & Promotional Content
